Corporate Philosophy
A deepening contribution to society
through products and technology
that promote health of body and mind.

Basic corporate policies:
To conduct business guided by the policies described below in order to earn and maintain the trust and loyalty of our customers and people around the world.

• Strengthen new business and new product development
• Enhance unique Calpis technology
• Strengthen cost competitiveness and business operation
• Progress business globalization
• Pursue quality and ensure safety
• Pursue corporate social responsibility (CSR)
• Build a vigorous corporate culture

New corporate slogan: Karada ni Peace

This slogan expresses our desire to be a company that creates new value in terms of both functional health for the body (Karada) and emotional health for the mind (Peace). With this slogan, we will strive to promote health and grow into a company that contributes significantly to society.

Message from the President

Ninety years ago, we introduced CALPIS as Japan’s first cultured milk drink, inspired by the healthy cultured milk that founder Kaiun Mishima encountered in Inner Mongolia. Since then, we have continued to dedicate our efforts to promoting health of body and mind.

We have always responded quickly to current health needs by developing evidence-based products, centered on our own research into lactobacillus and microorganisms that began with CALPIS. The results have included AMEAL S, with diverse physiological functions of Lactotripeptide, and INTERBALANCE L-92, with the anti-allergenic-component L-92 lactobacillus. These fruits of proactive research are attracting attention and winning praise domestically and internationally.

Today our business extends beyond the highly original products. We are now engaged in international efforts to develop applications for microorganism technologies, functional food ingredients and licensing intellectual property rights.

The year 2007 marks our 90th anniversary. To mark this milestone we established a new corporate slogan, “Karada ni Peace” . This warm, delightful phrase expresses our commitment, as a value-creating and health-oriented company, to provide evidence-based products with beneficial effects for the body as well a sense of emotional contentment. In this new context, we will boldly effect changes that position our corporate group as a provider of outstanding value through the global development of our functional foods and drinks, as well as our milk-based soft drinks businesses.

Our efforts under “KAKUSHIN-7,” an initiative for restructuring group-wide operations, will also continue with renewed vigor. We will transform the company into a more robust enterprise by dramatically strengthening our competitiveness in terms of cost and human resources.

In all our business operations, we will diligently pursue our corporate social responsibility through compliance activities and environmentally sound business practices. As always, our top priority will be to provide high-quality products that are safe and trusted, as our fundamental responsibility as a manufacturer.

SOUHEI ISHIWATA
President and Representative Director