
CALPIS, the first lactic acid beverage in Japan, celebrated its 90th anniversary on July 7, 2009. I deeply appreciate our many customers in every generation that have chosen CALPIS over such a long period of time, while thinking how much CALPIS had made people smile.
The first inspiration to produce CALPIS comes from our founder Kaiun Mishima and an experience he had in Inner Mongolia. More than 100 years ago, Kaiun encountered “cultured milk”(a substance that the milk of livestock is fermented by lactobacilli) in Inner Mongolia.
Kaiun discovered that not only it tasted delicious, but he felt energized physically and mentally as he drank more. He started to feel strongly that “I want to create something which tastes good and is also good for the body” and that was the beginning of his challenge to develop a food that "lactobacilli" is utilized.
He encountered many challenges, but after numerous trials and errors, CALPIS was finally developed. This product was the genuine achievement from the challenging spirit of Kaiun Mishima.
The 90-year’s history of CALPIS also represents the history of all of our employee’s desire and willingness to "create something that can contribute to people’s health and make them smile."
We want to be a company that creates values in both physical health and a feeling of happiness, which is symbolized by smiles invoked from good taste, on a global scale. Such willingness is expressed in our company slogan "Karada ni Peace Calpis".
By utilizing the lactobacilli / fermentation as our core technologies, we are determined to provide new values to the customers in all ages and become a company that can have a high expectation by people.
To pursuit such aim, we will strive to seek for brandnew tastiness, develop the merchandise that contributes to the health of the customers and seeking further possibilities of useful microorganisms including lactobacilli.
We are ready to continue taking new challenges every day so that more customers can enjoy their "Karada ni Peace Calpis" around the world.
