
Proposals for generating new value in sales environments
Our mission in sales activities is to increase opportunities for more customers to purchase our products, that are developed to support the health of customers and make them smile.
Our sales personnel strive not only to convey the appeal of our products but also to add new value in stores by proposing attractive displays.
For example, CALPIS Station, which communicates the tastiness and sheer joy of preparing CALPIS to children, joyfully demonstrates product quality and provides fun at the storefront. As a company that has been developing health-oriented drinks from the early days, we setup a floor with “health” as a theme.We also make use of CALPIS’s versatility and suggest original menus using CALPIS. Thus we are actively proposing various sales promotion plans considering the season and the characteristics of the sales channel.
High quality dairy products make our dietary lives enriched and fun
Our company provides dairy products inducing butters and fresh creams to the professional users including confectionery and bread manufacturers. Our focus on quality led to the gaining of trust, and now we have wide support from chefs and patisserie (pastry chefs) active in the food industry. Calpis Foods Service Co., Ltd. is marketing our dairy products and confectionery ingredients.