Proposals for generating new value in sales environments

Our mission in sales activities is to increase oppor tunities for more consumers to purchase our products, which are developed to suppor t healthy body and mind of consumers.
Our sales personnel strive not only to convey the appeal of our products but also to add new value in stores by attractive proposals.
For example, CALPIS Station events at storefronts provide children with a fun and delicious experience of preparing their own CALPIS drinks. We conduct effective in-store promotions coinciding with seasonal events such as Girls’ Day Festival and The Star Festival.
We also make use of CALPIS’s versatility and suggest original menus using CALPIS. Thus we are actively proposing various sales promotion plans taking into account different seasons and characteristics of sales channels.