Connect to our audience through lively and fun advertising

We promote CALPIS brand products and the brand image cheerfully and vigorously through adver tisements in diverse media vehicles such as TV commercials.
We not only communicate the features of the items, but also surprise and move the customers with our adver tisement.

Providing a wealth of updated information on our web site

The latest information about the company is available on our web site.
Our web site offers a wealth of content that conveys the appeal of the company, from Calpis Café which introduces many delicious recipes by using our products such as CALPIS, to Calpis Museum that describes the production process along with anecdotes related to the bir th of CALPIS and picture books, as well as corporate materials and business / product information for the enjoyment of young and old.
With seasonal news, comment postings, monthly giveaway campaigns for mail magazine members, our website has become a place where communication is exchanged between our customers and Calpis.
In addition, we have a special mobile phone web site you can access easily.
When you become a member of our mobile website “Mizutama* Club”, you can par ticipate in the quizzes and free giveaway campaigns.
We strive to setup a fully functional web site that offers updated and rich information so that a customer who is a fan of Calpis can enjoy and visit the site repeatedly.

* Mizutama: which means polka-dot in Japanese. Polka-dot is a trademark of CALPIS brand.

Expressing our wish for the healthy growth of children

Various projects express our desire for children, as the leaders of the next generation, to grow up healthy and spiritually rich.
One example is the “CALPIS Girls' Day Festival Gift Campaign.” The giving of presents to kindergar tens and nursery schools nationwide began in 1963 by Kaiun Mishima, the company founder, who wanted to increase the joy of Girls' Day Festival with white CALPIS, which resembles white sake, a traditional Girls' Day Festival beverage. For more than 46 years, we have presented a glass of CALPIS to every child in par ticipating facilities. Recently we present CALPIS to over 3 million children every year.

Picture books that create delicious memories for more children

Picture books are wonderful tools for enriching the minds of children and nur turing family bonds by reading together. Our company has issued Calpis Picture Books in cooperation with publishers since 1982. Every year we deliver one book with beautiful pictures and a fun story.
We also annually co-sponsor “Ehon World” run by the Children's Reading Promotion Conference that provides an opportunity to experience the joy of picture books. We will continue to contribute in nurturing hearts and minds of children through these activities.

Opportunities to meet with customers by joining social contribution activities

Our company is committed in organizing social activities which offer our colleagues a chance to think about social contributions and to have face-to-face meeting with our customers.
Since 2007, our members visit kindergar tens and nurseries at occasions such as Girls' Day Festival and Tanabata (Star Festival) to host book-reading event, read picture books and offer fun enter tainment such as magic and dances as a social contribution program.
In 2009, as our way of providing dietary education, we star ted “Lactobacilli School” in which our employees visit elementary schools and teach the children the impor tance of eating healthy using “Fermentation and Lactobacilli” as a theme.